Mexico is a main importing country for wild-caught birds originating from Africa, Latin America and the Caribbean. In 2007, an in-depth report on the illegal parrot trade by Defenders of Wildlife and Teyeliz A.C., a Mexican non-profit organization, found that about 65,000 to 78,500 parrots and macaws are unlawfully captured each year. About 50,000 of them die from stress, rough handling, disease, crush injuries or dehydration during capture and transport before reaching their destination.

Educational efforts to halt this massive trade were initiated by the World Parrot Trust and its partner in Mexico, Defenders of Wildlife.  The effort aimed to stop the local trade in parrots through a poster and comic book campaign. Parrots are still traded in the open in Mexican markets and this initiative focuses on educating the public to understand that: it is illegal to buy parrots, buying is part of the illegal trade, and, buying kills parrots. The posters include both comic images and a series of comic images and paintings depicting endangered species. The WPT helped produce seven different posters for this series – two macaws and seven Amazon parrots, all of which are endangered.

In 2008, the Mexican government permanently outlawed the trapping and export of their native parrots – a huge step forward. The ban protects Mexico’s 22 species of parrots and macaws. Work is ongoing as trapping still occurs.